Chris has a longstanding banking experience in client coverage, trade product and trade sales, covering commodity traders and wholesale clients. Executed a variety of management roles. Skilled to bringing (trade sales-product) teams to the next level, moving away from product sales and steer them towards consultative selling.

Chris is a client focused trade finance innovator and accelerator for result driven digital transformation. Acting at the forefront of product development/improvement through digitisation; from first to last mile adoption. Aware of transformation complexity. Intra-company or throughout the supply chain. Takes stakeholders by the hand in their transformation journey.

Chris is the co-founder and co-owner of start-up companies who aim for an accessable and sustainable future for trade, finance & logistics for SMEs.

Chris acted as the Program Lead for Banks at Digital Container Shipping Association (DCSA) and steered the financial industry towards adoption of the eBL Movement, that was started by 9 of the largest container carriers, and convince the financial industry to start digitalisation now.

Chris has the ambition to ease the pains in global trade by leveraging knowledge and experience of thought leaders in banking, trade finance, treasury and innovation to digit(al)ize for a sustainable and seamless trade eco-system.