Sian is the Global Client Lead at East & Partners, a leading research and insights firm specialising in the financial services industry. She is highly experienced in helping clients embed voice of the client insights into their product development, market entry, value prop creation, go to market messaging/thought leadership, and competitive differentiation.

Sian has spent over a decade at East & Partners ensuring client banks, solution providers and regulators are innovating, leading, and shaping change in their industry that leads to real win-win outcomes for their SME, commercial, corporate, and institutional business clients. Degreed in Sociology and Psychology, Sian is a firm believer in the power of evidenced-based demand side research and analytics driving value and growth in the B2B space.