Susan Burrell
Susan has extensive broad-based experience of delivering solutions within Wholesale Banking, working in both Hong Kong and Singapore though with a global remit. Most recently at Standard Chartered she designed the global client and market research strategy, refreshing this over time as the business matured and the needs of MT teams evolved.
Well known across the Financial Services research and insights community, Susanhas long standing relationships with the specialist firms working in this space. She brings an expert knowledge of how they can best be leveraged to deliver data and insights for better solutions. She used this understanding to reshape insights within StanChart, in-sourcing client engagement studies by on-boarding and managing an internal team as well as the infrastructure needed to enable this research. This allowed spend to be redirected towards market data and competitor insights, partnering with the external firms best equipped to deliver.
Often research, client data and insights are just the start of a data-driven change process and Susan uses her communication skills to facilitate solution building, engaging with business leaders and teams to build understanding and alignment to enable concrete action.
Susan is a member of ESOMAR, the global organization for research professionals and served as country rep for Singapore for a number of years, bringing the client-side perspective into industry discussions.